The Pyschology Behind Gaming - What Makes Them Popular?

Gaming has become one of the most popular hobbies around the world in recent years, especially since the development of mobile gaming made them more accessible with players able to have a go at scaled-down free versions of the main game or pay instantly for the full version.

Many go through trends of being popular, like Angry Birds, while others come from nowhere and despite being initially tagged as pointless or rubbish, they grow into some of the top grossing apps on platforms like the App Store year after year. The question is, however, what makes mobile games like Angry Birds, online games like those listed on twobig ladies and brainteasing games like Words with Friends so popular?

Humans these days have an insatiable demand to be entertained quickly and sufficiently, and mobile games have made that a possibility. Taking the three types of games mentioned already in order, Angry Birds tests your skill and makes you try to beat your best score each time you play; gambling and casino games, like bingo, are the kind you either give up your time to go to in person or you don’t play because you haven’t got the time - with mobile, however, you can play anytime anywhere and win big money doing so; while Words with Friends lets you test your brain, perfect for the morning commute and break times.

When we start playing a game, something in our minds encourages us to play more, to try and win or to try and beat a previous best score. For whatever reason, even the least competitive among us find ourselves striving to reach the next level or to complete the whole game in the best time. This is by no means a bad thing, it keeps our minds active, but it’s so easy to become addicted to certain games - especially Angry Birds, one of the best selling mobile games of all time.

Mobile gaming has enabled us to get our fix anywhere we like, anytime we like which we could never have dreamed of ten years ago when we were playing console games and making ourselves late for school or getting the controller taken away by our parents because we were playing too late at night. We get fixated with them, killing every spare moment we have with a quick spin of the wheel or a quick attempt to complete a level - it beats watching television anyway!

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